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The Brand
The striking sea and the sunset cliff top view from the retreat’s eco chalets and tents are constant visual reminders of the stunning location in one of the few remaining remote and untouched parts of the world.
The beauty of the land is symbolised by the colours typifying the rugged land and pristine ocean seascape – Pindan (earth), blue/aquamarine (ocean), green (woodlands – eucalypts, acacias and grevilleas).
The never-ending lines highlight the secluded yet vast expanse of the retreat’s natural environment with the curves representing how the striking cliffs intersect the land and ocean.
The Brand Elements
The Aboriginal community and its connection to the land is represented through the circular design often seen in paintings depicting waterholes and various landmarks. The circles also represent meeting place connecting culture. The three rings also depict the land, water and sun.
The footstep symbolises our learning about the land, its stories and culture and to treat lightly with respect. The bareness of the foot accentuates the retreat’s gentle interaction with country and the importance of feeling the land without barriers.
The leaf symbolises being immersed within nature and the ecological focus of the retreat.
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